A Study of TAC-101 in Combination With TACE Versus TACE Alone in Asian Patients With Advanced Hepatocellular Carcinoma

Inclusion Criteria: -A patient must meet all of the following inclusion criteria to be eligible for enrollment in this study and before undergoing the first TACE procedure of this study: 1. Has an HCC diagnosis by histology (can not have a mixed tumor type such as HCC and cholangiocarcinoma) OR by the following non-invasive criteria observed either within 14 days prior to first TACE or in the past. * One imaging technique (CT scan or magnetic resonance imaging \[MRI\] both with unenhanced plus hepatic arterial phase and portal venous phases) showing characteristic features in a focal lesion \> 20 mm with arterial vascularization, or * Two dynamic imaging techniques (CT scan, MRI with unenhanced plus hepatic arterial phase and portal venous phases) showing characteristic features coincidentally in a focal lesion 10-20 mm with arterial vascularization. 2. Is TACE naïve or has received the most recent TACE procedure, which showed complete necrosis after treatment, at least 120 days before signing ICF. 3. Eligible to receive TACE and being scheduled to receive TACE. 4. Is ≥ 18 years of age. 5. Is not amenable to treatment with curative surgery, transplant, or percutaneous ablation, including RFA, percutaneous ethanol injection therapy (PEIT) and percutaneous microwave coagulation therapy (PMCT). 6. Have at least 1 measurable lesion that is ≥10 mm in size. Measurable lesions must be confirmed nodular type (not including only infiltration type) which demonstrated substantial hypervascularity by CT scan or MRI both with unenhanced plus hepatic arterial phase and portal venous phases. All measurable lesions must be targeted by the first TACE in this study * If there are ≥ 4 intrahepatic lesions, at least 1 must be ≥10 mm and all lesions must be \<100 mm. * If there are \< 4 intrahepatic lesions, at least one must be ≥ 30 mm and all lesions must be \<100 mm. * No vascular invasion in main trunk and first order branch of portal vein or other large vessels (hepatic vein or inferior vena cava). * No extrahepatic tumor spread 7. Absence of extrahepatic abdominal tumors must be confirmed. 8. Has adequate organ function as defined by the following criteria: * White blood cell (WBC) count \> 3,000/mm3 * Platelet count \> 60,000/mm3 * Hemoglobin \> 8.0 grams (g)/deciliter (dL) * Aspartate transaminase (AST) \< 5 x ULN * Alanine transaminase (ALT) \< 5 x ULN * Total bilirubin \< 2.0 mg/dL * Albumin \> 2.8 g/dL * Serum creatinine \< 1.5 mg/dL * International normalized ratio (INR) ≤ 2.0 * Triglyceride ≤ 2.5 x ULN. 9. Has a Child-Pugh classification of ≤ 8. 10. Has a Cancer of the Liver Italian Program (CLIP)68 score of 0, 1, 2 or 3. 11. Has an Eastern Cooperative Oncology Group (ECOG) performance status of 0 to 1. 12. Is willing and able to comply with schedule visits, treatment plans, laboratory tests, and other study procedures. 13. Provides written informed consent prior to the implementation of any study assessment or procedures. Exclusion Criteria: \- Patients will be excluded from participation in the study if any of the following conditions are observed before undergoing the first TACE procedure: 1. Has only infiltration type of HCC. 2. Has extrahepatic metastasis of HCC including regional lymph node metastases. 3. Has had systemic chemotherapy (eg, sorafenib, doxorubicin), immunotherapy, or biologic therapy or radiotherapy for HCC, or treatment with TAC-101. 4. Received treatment with any of the following within the specified time frame: * Any major surgical procedure within 28 days prior to signing the ICF * Any red blood cell or thrombocyte transfusion, treatment with blood component preparation, albumin preparation, Granulocyte-Colony Stimulating Factor (G-CSF), or erythropoietin within 14 days prior to signing the ICF * Any intra-arterial chemotherapy (transcatheter injection) using lipiodol for HCC performed within 119 days prior to signing ICF. * Any local therapy such as alcohol injection, radiofrequency/ultrasound ablation, intraarterial chemotherapy (transcatheter arterial injection) for HCC performed within 28 days prior to signing the ICF * Any investigational agent within 28 days prior to signing the ICF 5. Has ascites, pleural effusions or pericardial fluid refractory to diuretic therapy. 6. Has clinical symptoms of hepatic encephalopathy. 7. Has active or uncontrolled clinically serious infection excluding chronic hepatitis. 8. Has a history of gastrointestinal (GI) bleeding in last 3 months. 9. Has previous or concurrent malignancy except for in situ carcinoma of the cervix, or other solid tumor treated curatively and without evidence of recurrence for at least 3 years prior to the study. 10. Has uncontrolled metabolic disorders or other nonmalignant organ or systemic diseases or secondary effects of cancer that induce a high medical risk and/or make assessment of survival uncertain. 11. Has any history during the last 3 years of deep vein thrombosis (DVT), pulmonary embolism (PE), myocardial infarction (MI), cerebrovascular accident (CVA), transient ischemic attack (TIA), unstable angina pectoris, or any other significant thromboembolic event (TE). 12. Has ejection fraction (EF) by echocardiogram (ECHO) or multi-gate acquisition (MUGA) that is outside of the normal range according to the site's institutional standard. 13. Has GI disease resulting in an inability to take oral medication. 14. Has had a liver transplant. 15. Has known allergy or hypersensitivity to TAC-101, doxorubicin, epirubicin, other anthracyclines, anthracenediones or any of the components used in the study drug formulations. 16. Has known hypersensitivity to iodinated contrast medium. 17. Is receiving therapeutic regimens of anticoagulants. However, use of low dose anticoagulants for prophylactic care of indwelling venous access device and use of low dose aspirin for prophylaxis are permitted. 18. Is taking medication known or suspected to predispose patient to an increased risk of VTE (eg, oral contraceptives, hormone replacement therapy, megestrol acetate).