Standard Quit and Win contests, in which smokers typically quit for one month in return for the opportunity to win prizes, are simple and easy to implement and may be cost-effective in encouraging smokers to quit. By extending contest length and enhancing counseling content, Quit and Win contests may be more effective at encouraging smoking abstinence. This study aims to evaluate the efficacy of extended and content-enhanced Quit and Win contests to enhance smoking abstinence at college campuses.
Participants will be randomized to 1 of 4 treatment groups with varying counseling treatments and contest lengths. All participants receive a 2 week supply of nicotine replacement therapy (NRT) and weekly support emails. Follow-up assessment surveys occur at 1, 3, 4 and 6 months post enrollment. Participants who have completed the follow-up assessment surveys and self-reported that they are tobacco-free will be asked to provide a urine sample in order to verify abstinence.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Masking
NONE
Enrollment
1,318
Smoking abstinence, 1 prize award (month 1)
Counseling phone calls
Smoking abstinence, 3 contest prize awards (contests 1, 2 and 3)
Masonic Cancer Center, University of Minnesota
Minneapolis, Minnesota, United States
Efficacy of extended versus standard quit and win contests
The aim is to evaluate the separate and combined efficacy of increased dose of treatment and adding counseling to enhance smoking abstinence among college students
Time frame: 6 Months
Efficacy of motivational and problem solving counseling versus no counseling
The aim is to 1) determine relative cost-effectiveness of extended incentives and motivational and problem-solving (MAPS) counseling. 2) Examine potential mediators and moderators of intervention effects.
Time frame: 6 Months
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