This study uses a proactive outreach strategy, coupled with free nicotine replacement therapy (NRT) to increase the population impact of tobacco cessation treatment for diverse, low income smokers. Population impact is the product of treatment utilization (i.e., reach or exposure) and treatment efficacy (i.e., smoking abstinence rates among those who utilize treatment).
Participants will be randomized to receive either Usual (Reactive) Care or Proactive Outreach, Telephone Counseling and free nicotine replacement therapy (NRT).
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
TREATMENT
Masking
NONE
Enrollment
2,500
a mailed invitation letter followed by telephone outreach
free telephone counseling
free nicotine replacement therapy (NRT)
Steven Fu, M.D.
Minneapolis, Minnesota, United States
Results in Abstinence Rates
Compare the effect of proactive outreach combined with free NRT and telephone counseling (PRO+NRT+TC) to usual care (UC) on population-level smoking abstinence rates among a diverse population of low income smokers.
Time frame: 1 Year
Results in Treatment Utilization
Compare the effect of proactive outreach combined with free NRT and telephone counseling (PRO+NRT+TC) to usual care (UC) on population-level tobacco treatment utilization rates among a diverse population of low income smokers.
Time frame: 1 Year
Cost-Effectiveness of Program
Determine the cost-effectiveness of PRO+NRT+TC compared with UC.
Time frame: 1 Year
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nicotine replacement products (patch, gum, lozenge, inhaler, and nasal spray)