Reducing Clinical Inertia in Hypertension Treatment: A Pragmatic Trial

Inclusion Criteria: * Adult men and women age 18-79 * At least 2 Blood Pressure readings from separate days on record * Average of last 3 Blood Pressure readings (or last 2 if only 2 available) with (Systolic Blood Pressure ≥140 or Diastolic Blood Pressure ≥90) and (last Systolic Blood Pressure ≥135 or last Diastolic Blood Pressure ≥85), recorded by any University of Colorado Hospital clinic within the last 18 months * No clinic visit in the past month * At least one Primary Care Physician visit in the past 18 months * First Primary Care Physician visit at least 6 months in the past Exclusion Criteria: * Serious comorbidities, including active cancer diagnosis, hospice care, nursing home residence * Diagnosis of diabetes (these patients are enrolled in a separate study that also targets Blood Pressure control) * End-stage renal disease / hemodialysis * Primary Care Physician appointment pending * Patient instructed to monitor Blood Pressure at home / documentation of white coat hypertension * Blood Pressure managed by specialist or outside provider