To establish whether provision of numerical data, framed as event rates and illustrated by pictograms, and including figures for all-cause mortality, affects subjects' attitudes to colorectal cancer (CRC) screening. Design and Intervention. Randomised questionnaire and telephone study comparing the responses of a control group given the standard National Health Service (NHS) CRC screening information with the responses of an intervention group given the same information but enhanced with additional numerical and pictorial information. Setting
Study Type
OBSERVATIONAL
Enrollment
400
Darlington Memorial Hospital
Darlington, Co Durham, United Kingdom
Comparison of the two groups' overall wish to be screened
The study compared the two groups' overall wish to be screened as recorded by questionnaire
Time frame: 1 year
Impact of different summary points on subject's desire to be screened
The impact of each of the 6 summary points in the NHS information leaflet on the subject's desire to be screened depending on whether or not they were enhanced by numerical and pictorial information, the summary point that most influenced their decision on whether to be screened; and the views of the intervention group on the numerical and pictorial information provided
Time frame: 1 year
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