The Effect of a Scratch Off Prompt on Health Engagement

University of Pennsylvania84,953 enrolled

Overview

The goal of this project is to determine whether prompting the recipient of a health reminder mailing to scratch off targeted area.

The investigators will randomly assign individuals with different scratch off messages to 3 groups. The investigators are interested in whether the scratch off message will result in an increase in compliance with the recommended health behavior.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Enrollment

84,953

Conditions

Blood Pressure Check (Hypertension Screening)Cholesterol Test (Lipid Disorder Screening)

Interventions

Scratchoff Prompt: Name of TestBEHAVIORAL

A prompt will have the recipient scratch off the message that reveals the name of the test that the recipient needs

Scratchoff Prompt: Call to ActionBEHAVIORAL

A prompt will have the recipient scratch off the message to find out how to follow the recommendation that the test be received.

ControlBEHAVIORAL

No scratch-off element

Eligibility

Sex: ALLMin age: 18 Years

Medical Language ↔ Plain English

Inclusion Criteria: * Indications according to Spring 2011 CDC criteria for a blood pressure check * Indications according to Spring 2011 CDC criteria for a cholesterol test * Employee at partner corporation that implemented the study

Locations (1)

University of Pennsylvania

Philadelphia, Pennsylvania, United States

Outcomes

Primary Outcomes

Number of Participants that schedule an appointment for receipt of the relevant test

Time frame: up to 52 weeks

Data from ClinicalTrials.gov

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