Smoking is the largest preventable health risk in the U.S. The Family Smoking Prevention and Tobacco Control Act of 2010 mandated the placement of larger pictorial warnings on cigarette packs as well as nine new statements of smoking risks. This trial tests the effectiveness of the warnings proposed by the Food and Drug Administration by providing cigarettes with the proposed labels to 320 smokers across two sites (Philadelphia, PA and Columbus, OH). In addition, the trial tests the effects of different warning label components.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Enrollment
245
Warning contains picture proposed for each text statement by FDA
Lazenby Hall, Ohio State University
Columbus, Ohio, United States
Annenberg Public Policy Center
Philadelphia, Pennsylvania, United States
Intention to try to quit smoking in next 30 days
Time frame: Assessed after 4 weeks of exposure to new labels
Affective reactions toward cigarettes and smoking cues
Time frame: After 4 weeks of exposure to the new warning labels
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