The Efficacy of Dietary Flaxseed for the Reduction of Blood Pressure in Newly Diagnosed Hypertensive Individuals

Inclusion Criteria: 1. Essential hypertension (average automated systolic blood pressure of 135-160 OR diastolic blood pressure of 85-100) 2. Newly diagnosed. Defined as being clinically diagnosed within the last 6 months. This includes the screening examination. 3. Either gender 4. Untreated for hypertension 5. 18-85 years old and able to provide informed consent. 6. Females who are: 1. highly unlikely to conceive due to surgical sterilization 2. postmenopausal female with \>2 years since last menses 3. or non-sterilized, premenopausal female who agrees to: 1. Use an adequate method of contraception to prevent pregnancy (such as a double-barrier method or hormonal); 2. Abstain from heterosexual activity for study period; or 3. Only engage in heterosexual activity with surgically sterilized male partner(s) and not planning on becoming pregnant during the study. Please note that a pregnancy test will NOT be administered for the trial. 7. Subjects taking anti-platelet therapy must be on a stable dose for 3 months prior to the study. 8. Subjects taking lipid lowering drugs must be on a stable dose for 3 months prior to the study. 9. Subjects must have access to freezer space in their residence to hold up to one month of frozen food products associated with this study. Exclusion Criteria: 1. Patients with ischemic pain at rest in limbs, ulceration, or gangrene. 2. Clinical evidence of peripheral artery disease, previous myocardial infarction, or stroke. 3. Patient has undergone percutaneous coronary angioplasty, has had coronary bypass within the last 6 months, or has unstable angina. 4. Known secondary hypertension of any etiology. 5. Patients with confirmed and clinically significant renal or hepatic abnormalities (creatinine \> 0.130 mM or creatinine clearance \< 45ml/min, AST 2-3x normal, ALT \> 2-3x normal) and/or electrolyte imbalance serum K+ \< 3.5 or \> 5.5 mM. 6. History of major bleeding. 7. Patients with diabetes mellitus, bowel disease (including Crohn's disease, celiac disease, colitis, peptic ulcer disease, irritable bowel syndrome and diverticulosis) or other diseases such as active systemic lupus erythematosus, cancer, or end stage respiratory disease. 8. Patients with macrovascular target organ damage, including: cerebrovascular disease, stroke, dementia, hypertensive retinopathy, left ventricular dysfunction, angina pectoris, myocardial infarction, renal disease, and peripheral artery disease. 9. Patients with clinical evidence of heart failure or an estimated life expectancy less than 2 years and with high baseline cardiac risk (post ischemic or diabetic cardiomyopathy with an ejection fraction \< 40%, Canadian Cardiovascular Society Class 3 or 4 angina or need for coronary revascularization procedures). 10. Subjects that are on supplements other that those prescribed by their clinician for the entire duration of the study. Please see point 11 below. 11. Subjects ingesting more than 2 servings of fish per week, taking omega-3 fatty acid supplements, and/or consuming milled flaxseed or flax oil on a regular basis (ie: ≥ 1 tablespoon of milled flaxseed or 1 teaspoon of flax oil per week). If the patient chooses to, they may exclude these supplements for 4 weeks as a washout period before entry into the trial. 12. Patients having participated in an investigational drug program in the preceding 30 days or unable or unwilling to comply with the protocol. 13. Subjects with allergies to any ingredient in the study product or placebo (including gluten). 14. Patients who will undergo surgery or intend to move well outside Winnipeg during the trial period.