Korean American (KA) women have among the highest breast cancer mortality rates and lowest breast cancer screening rates of U.S. American women across racial/ethical groups. This innovative project seeks to harness mobile phone technology as a means to take preventative health care to a new level among this population. Using the Fogg Behavioral Model this study proposes to develop a mobile phone-based intervention designed to motivate KA women to undergo an annual mammogram (mMammogram). The overall study aim is to develop and assess the feasibility and effectiveness of a 7-day long mMammogram intervention designed to persuade KA women to undergo breast cancer screening.
Specific aims over the three-year period include the following: (1) The first year will be devoted to intervention and protocol development. A major emphasis in year 1 will be developing the community advisory board (CAB), conducting a series of pre-intervention focus groups, and working with pertinent persuasive technology consultants to develop and pilot-test the intervention. (2) The second year and the first half of the third year will focus on delivery of the intervention. (3) the second half of the third year will be devoted to data analysis and dissemination.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Text messages delivered via mobile app to participants designed to inform them about breast cancer screening and encourage them to schedule a mammogram.
Mailed print brochure about breast cancer screening and community resources.
University of Minnesota Masonic Cancer Center
Minneapolis, Minnesota, United States
Mammogram receipt
The receipt of mammogram (or scheduled appointment) will be measured by self-report.
Time frame: 1 week
Breast cancer knowledge
Breast cancer knowledge will be measured by means of McCance, Mooney and Smith's ten-item "Breast Cancer Knowledge" test.
Time frame: 1 week
Breast cancer health beliefs
Change in health beliefs will be measured using Champion's Health Belief Model scales.
Time frame: 1 week
Culture specific attitudes toward breast cancer
Culture-specific attitudes toward breast cancer screening, such as modesty, will be measured utilizing six items from Tang and colleagues and fatalistic attitudes toward breast cancer will be measured by means of three items from Taylor and colleagues.
Time frame: 1 week
Participant intent to undergo screening
We will measure participant intent to undergo screening by use of an adapted version of the transtheoretical model.
Time frame: 1 week
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