The purpose of this study is to find out if a two-way texting platform to be used as an adjunct tool for breastfeeding peer counselors can improve breastfeeding behaviors among women enrolled in the WIC program in Connecticut. The hypothesis of the study is that providing additional information and support through text messaging starting in pregnancy and continuing after the birth of the child will increase exclusive breastfeeding rates during the first six months of life.
Study Type
INTERVENTIONAL
Allocation
NA
Purpose
HEALTH_SERVICES_RESEARCH
Masking
NONE
Enrollment
249
Yale School of Public Health
New Haven, Connecticut, United States
Change in Exclusive Breastfeeding Rate
Time frame: 2 weeks after birth
Change in Exclusive Breastfeeding Rate
Time frame: 3 months after birth
Change in Exclusive Breastfeeding Rate
Time frame: 6 months after birth
Chance in the Percent of WIC Participants Reached by Breastfeedng Counselor
Time frame: 48 hours after giving birth
Change in Number of Contact Between WIC Participants and Breastfeeding Peer Counselors
Time frame: 2 weeks after birth
Change in Number of Contact Between WIC Participants and Breastfeeding Peer Counselors
Time frame: 3 months after birth
Change in Number of Contact Between WIC Participants and Breastfeeding Peer Counselors
Time frame: 6 months after birth
Change in breastfeeding self-efficacy
Self-efficacy refers to an individuals' confidence in their capability to initiate, maintain, and (if stopped) re-start breastfeeding. It will be measured with the scale proposed by Schwarzer. Self-efficacy scale includes 5 questions, each with 4 response options ranging from "very false" to "very true". Average score will be generated by summing responses to questions 1 through 5 and dividing by the total number of questions. Average scores will range from 1 to 4. The higher the score the better the level of self-efficacy. Reference: Schwarzer R. Modeling health behavior change: How to predict and modify the adoption and maintenance of health behaviors. Applied Psychology: An International Review. 2008 2008;57(1):1-29.
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Time frame: 2 weeks after birth
Change in breastfeeding self-efficacy
Time frame: 3 months after birth
Change in breastfeeding self-efficacy
Time frame: 6 months after birth
Change in breastfeeding action planning
Action planning refers to the "when", "where", and "how" of the behavior or the sequence of events making up breastfeeding behaviors. It will be measured with the scale proposed by Schwarzer. Action planning scale includes 7 questions, each with 4 response options ranging from "very false" to "very true". An average score will be generated by summing responses to questions 1 through 7 and dividing by the total number of questions. Average scores will range from 1 to 4. The higher the score the better the level of action planning. Reference: Schwarzer R. Modeling health behavior change: How to predict and modify the adoption and maintenance of health behaviors. Applied Psychology: An International Review. 2008 2008;57(1):1-29.
Time frame: 2 weeks
Change in breastfeeding action planning
Time frame: 3 months
Change in breastfeeding action planning
Time frame: 6 months
Change in breastfeeding coping planning
Coping planning refers to the identification of potential barriers to engaging in and maintaining breastfeeding behavior and the extent to which an individual has developed strategies to cope with those barriers. It will be measured with the scale proposed by Schwarzer. Coping planning scale includes 6 questions, each with 4 response options ranging from "very false" to "very true". An average score will be generated by summing responses to questions 1 through 6 and dividing by the total number of questions. Average scores will range from 1 to 4. The higher the score the better the level of coping planning. Reference: Schwarzer R. Modeling health behavior change: How to predict and modify the adoption and maintenance of health behaviors. Applied Psychology: An International Review. 2008 2008;57(1):1-29.
Time frame: 2 weeks
Change in breastfeeding coping planning
Time frame: 3 months
Change in breastfeeding coping planning
Time frame: 6 months