Evaluation Of The Unilever Lifebuoy School-Based Handwashing Campaign (School Of 5) In Rural Bihar, India

Overview

The effect of large scale handwashing and hygiene promotion campaigns on handwashing behaviour, diarrhoea and respiratory infections is not known. While Intensive small scale interventions have achieved improvements in handwashing behaviour and reductions in diarrhoea and respiratory infections, it is not clear whether realistic and scalable interventions delivered across large areas achieve effects large enough to be of public health interest. The Unilever "School of 5" Lifebuoy campaign is such a scalable intervention that is being rolled out across the state of Bihar during 2015 to 2017. The proposed study aims at evaluation the effect of this campaign on handwashing behaviour in school aged children and their mothers, and on diarrhoea and respiratory infections in the same children and their younger siblings.

The Unilever Lifebuoy School-Based Handwashing campaign ("School of 5") aims at raising hygiene awareness and the importance of handwashing with soap among school children and their parents attending rural Indian schools. The campaign is funded by Unilever Ltd India and Children's Investment Fund Foundation (CIFF). CIFF is paying for this evaluation. The aim of this trial is to evaluate the effect of the Unilever Lifebuoy School-Based Handwashing campaign on 1) handwashing behaviour in school aged children and their mothers/carers (primary outcome), 2) psychosocial indicators of hygiene behaviour in the target population; 3) on diarrhoea in children under 5 years of age living in families with school children attending intervention schools. We will conduct a cluster randomised trial (CRT) of 320 villages in one district of Bihar State, India. The unit of treatment allocation will be villages, as some villages have more than one school. We expect selection of 320 villages to result in about 400 eligible schools. Schools are eligible to receive the intervention if they have more than 150 children enrolled in the school register. 160 villages will be randomised to receive the intervention at the beginning of the study before assessing the study outcomes ("intervention schools/villages") and 160 will be randomised to receive the intervention at the end of the programme after completing all research activities ("control schools/villages"). The research activities will be done in four phases. Phase 1 will be a conducted before the intervention within a subset of 20 villages of the total population of randomised study villages (10 intervention - 10 control), randomly selected from two blocks (administrative units at sub-district level) in the district. The aim is to obtain a baseline measurement of handwashing habits using the sticker diary methodology developed by Unilever. In Phase 2 we will evaluate the impact of the intervention on handwashing behaviour in the target population, i.e. handwashing at specified times in school children and their mothers. Hygiene behaviour will be measured by two methods: 1) sticker diary (measured by revisiting the Phase 1 villages and households); 2) Direct structured observation of handwashing. For the structured observation study we will recruit households from 12 control and 12 intervention villages that are different from the phase 1 villages. We will further evaluate the early effect of the intervention on knowledge of intervention content, attitudes and motivations related to hygiene behaviour and handwashing in school children and their parents. The results of phase 2 will tell us whether the intervention changed the target behaviours as a basis for achieving any health impact. Based on the results of Phase 2 we will make the following decisions for Phase 3 in collaboration with the co-funder (CIFF): 1) if Phase 2 indicates a marked behaviour change with the potential to impact on health, we will proceed with the measurement of the main health outcomes in all study villages. 2) If there is no major behaviour change potentially impacting on health, we will focus on the process documentation, qualitative research and with the aim of obtaining knowledge for improving the current campaign and increase our learning from the programme. Upon completion of Phase 3, or phase 2 if no phase 3 is conducted, we will conduct a final handwashing behaviour change assessment (Phase 4) in the study area in the phase 2 villages, and in a further district in Bihar to assess the impact of the intervention on handwashing behaviour across a wider area, and the sustainability of the changes. This phase will use the same methods as in Phase 2, and also include an economic evaluation of the programme.