Participants will be exposed to a hypothetical fast food menu, asked to place a hypothetical lunch order, and will then be exposed to a second menu with several changes made to the menu. Participants will be asked to identify as many changes as possible on this second menu, and then complete a survey about their eating tendencies and demographics.
The menu with changes will feature changes to both calories and prices, allowing for measures of whether participants notice such changes and the order in which changes are noticed.
Study Type
INTERVENTIONAL
Allocation
NA
Purpose
BASIC_SCIENCE
Masking
NONE
Enrollment
311
After making the hypothetical choice, participants will be exposed to a menu with changed calorie and price labels, as well as several other changes.
Carnegie Mellon University
Pittsburgh, Pennsylvania, United States
Number of participants who notice calorie change
Time frame: Participants will have 2 minutes to notice changes on the menu
Number of participants who notice price change
Time frame: Participants will have 2 minutes to notice changes on the menu
Within-participant ranking of the order in which changes were noticed
Time frame: Participants will have 2 minutes to notice changes on the menu
Total number of changes noticed
Time frame: Participants will have 2 minutes to notice changes on the menu
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