Insular Inhibitory Neuromodulation to Reduce Cigarette Craving and Alter Brain Function in Smokers

Inclusion Criteria: 1. Age 18-55 2. Ability to provide informed consent 3. Self-reported current average daily cigarette consumption \>10/day for at least 1 year 4. Self-reported motivation to quit smoking Exclusion Criteria: 1. MRI/TMS exclusions, including * Claustrophobia * Intracranial or spinal hardware * Pacemakers * MR-incompatible devices (Examples: pacemaker, deep brain stimulator, vagal nerve stimulator, cochlear implant, insulin pump, implanted medication pump, bone stimulator, implanted defibrillator) * History of metal objects or fragments in the eye or skull, including shrapnel or metal plates * History of stroke or other brain lesion * History of attempted suicide or suicidal ideation * Personal history of headaches, seizures, epilepsy, or status epilepticus * Family history of epilepsy * Medications known to lower seizure threshold (e.g., tricyclic antidepressants, antipsychotics, psychostimulants) * Increased intracranial pressure, hydrocephalus, or pseudotumor cerebri * Unstable coronary artery disease * Current pregnancy or positive urine pregnancy test 2. Neurological illness 3. Prior neurosurgery 4. Schizophrenia 5. Bipolar disorder 6. Current (within the last two months) major depressive disorder 7. Substance dependence or positive urinalysis for opiates, stimulants, cannabis, or sedative on the day of testing 8. Alcohol dependence or positive breath test for alcohol on the day of testing 9. Use of tobacco products other than cigarettes.