Blood donor recruitment is an important issue in every country, since the blood supply pressure become more and more intense. Donor retention is even more important, because it is easier to recruit an old customers than a new one. Therefore, figuring the most effective ways of recruiting lapsed blood donors and understanding the reasons of not donating blood again is critical and vital for the development of blood donation.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
OTHER
Masking
SINGLE
Enrollment
1,188
Text messages would be sent via the messaging platform of Guangzhou Blood Center. The feedback of sending status (received, failed to receive, or unknown) would be marked on every number. Four to six months follow-up, blood donation rate would be checked.
Status (response, no answer, line issue, wrong number or refused to be interviewed) of every donor in this groups would be marked. Four to six months follow-up, blood donation rate would be checked.
Guangzhou Blood Center
Guangzhou, Guangdong, China
Blood donation rate
Number of blood donors donate blood again divided by the number of participants in every group after intervened.
Time frame: four to six months
Reasons of not donating again
The reasons of not donating again in the telephone group.
Time frame: 1 months
This platform is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional.