RCT Comparing Tailored Versus Targeted Organ Donation Video Education

Inclusion Criteria: * Black men who visit BOBs * Participants whose primary language is English * Participants who reside locally in NYC for at least four weeks (28 days) in a year Exclusion Criteria: * Women are excluded from this study, as it is focused on black men who visit BOBs, who are among the most in need for transplants, and least likely to register as organ donors. * Women are excluded from this study, as it is focused on black men who visit BOBs, who are among the most in need for transplants, and least likely to register as organ donors. * Persons not self-reporting being a black male are excluded. Including other minority groups would preclude conducting this research given its budget and time constraints. * Children under 18 years old are excluded from this research. * Persons who are visually impaired and are unable to watch the videos. * Persons who are hearing impaired and are unable to hear the audio on the videos. * Persons who self report to be registered in the New York State Organ Donor Registry. * Persons who are cognitively impaired and thus are unable to provide consent to register for organ donation by signing the New York State Organ Donor Registry application. * Persons who previously are enrolled in this randomized controlled trial. Women are excluded from this study, as it is focused on black men who visit BOBs, who are among the most in need for transplants, and least likely to register as organ donors. * Persons not self-reporting being a black male are excluded. Including other minority groups would preclude conducting this research given its budget and time constraints. * Children under 18 years old are excluded from this research. * Persons who are visually impaired and are unable to watch the videos. * Persons who are hearing impaired and are unable to hear the audio on the videos. * Persons who self report to be registered in the New York State Organ Donor Registry. * Persons who are cognitively impaired and thus are unable to provide consent to register for organ donation by signing the New York State Organ Donor Registry application. * Persons who previously are enrolled in this randomized controlled trial. Persons not self-reporting being a black male are excluded. Including other minority groups would preclude conducting this research given its budget and time constraints. * Children under 18 years old are excluded from this research. * Persons who are visually impaired and are unable to watch the videos. * Persons who are hearing impaired and are unable to hear the audio on the videos. * Persons who self report to be registered in the New York State Organ Donor Registry. * Persons who are cognitively impaired and thus are unable to provide consent to register for organ donation by signing the New York State Organ Donor Registry application. * Persons who previously are enrolled in this randomized controlled trial.