Effect of a Toothpaste and Serum Compared to Standard Fluoride Toothpaste on Gingival Health Over a Six Month Period.

Inclusion Criteria: * Be aged 18 years and over, of either gender and in good health. * Be willing and physically able to carry out all study procedures. * Be willing and competent (verbally and cognitively) to give written informed consent and complete a medical history form. * Have at least 20 natural teeth including 5 teeth (excluding 3rd molars) in each quadrant * Have at least 6 natural teeth assessable teeth in the Upper 4 to 4 region. * Have a mean Modified Gingival Index (MGI) score of 2 at screening in the Upper 4 to 4 region. * Not have had a scale and prophylaxis in the month prior to enrolment or have one scheduled prior to the end of the study. * Be willing to use the test products for 6 months Exclusion Criteria: * Current participation in any other cosmetic trials, any dental clinical trials or clinical trials. * Pregnant or nursing women. * Medical condition and/or regular use of any medication which might affect the outcome of the study, as determined by the study dentist, principally a course of anti-inflammatory, antimicrobial or statin drugs * Obvious signs of untreated caries or significant periodontal disease, which in the opinion of the Study Dentist, will affect either the scientific validity of the study or if the participants was to participate in the study would affect their wellbeing. * Any participant who, in the judgement of the investigator, should not participate in the study. * Full or partial dentures wearers. * Current orthodontic treatment. * Have oral piercings. * Smokers or those who have a recent smoking history. * Taking dietary supplements (e.g. multivitamins; antioxidants; fish oils). * Any subject with a single MGI score of 4 in the any area of the mouth at any time point will be excluded. * A subject will be excluded from the study if they have a MGI mouth mean of \>2.75 at screening * Any subject with a single MGI score of 3 at Baseline * Use of non study oral care products, e.g. dental floss, chewing gum, mouth rinses during the pre treatment and test phases of the study. * The subject is an employee of Unilever or a member of the study team. * Taking a course of antimicrobial or anti-inflammatory drugs within 4 weeks of screening * Those taking anti-histamine or anti-inflammatory medication in the 24 hours prior to the dental assessments * Diabetics