Deep Transcranial Magnetic Stimulation (TMS) With Paired Associative Stimulation (PAS) for the Treatment of Food Addiction in Obesity

Inclusion Criteria: * 30 ≤ BMI ≥ 40. * Having had at least one prior conventional weight loss attempt, but no current weight loss attempts or over the last 3 months. * Having satisfied a safety screening questionnaire for TMS (Keel, 2001) * Omnivorous * Have not had experience with TMS of any kind Exclusion Criteria: * The participant experiences tremor in any limb. * The participant experiences seizures. * The participant has a history of epilepsy or seizure (EXCEPT those therapeutically induced by ECT), or a history of such in first degree relatives. * The participant is at increased risk for seizures for any reason, including prior diagnosis of increased intracranial pressure (such as after large infarctions or trauma), or a history of significant head trauma with loss of consciousness for \> 5 minutes. * The participant has a history of head injury. * The participant suffers from an unstable physical disease, such as high blood pressure (\>150 mmHg systolic / diastolic \> 110 mmHg) or acute, unstable cardiac disease The participant is at a high risk for severe violence or suicidal tendencies, assessed during the screening interview (see appendix 4). * The participant has metallic particles in the eye, implanted cardiac pacemaker or any intracardiac lines, implanted neuro-stimulators, intracranial implant (e.g., aneurysm clips, shunts, stimulators, cochlear implants, or electrodes) or implanted medical pumps. * The participant is having, or has had, any metal in the head (outside the mouth). * The participant suffers from a significant neurological disorder or insult including, but not limited to: * Any condition likely to be associated with increased intracranial pressure * Space occupying brain lesion * History of cerebrovascular accident * Transient ischemic attack within the last two years * Cerebral aneurysm * Dementia * Parkinson's disease * Huntington's chorea * Multiple sclerosis * The participant has any cognitive or functional disability, according to criteria specified in the DSM-V, such as active psychiatric disorder according to the Diagnostic and Statistical Manual of Mental Disorders 5th edition (DSM-V; Axis I and Axis II) diagnosed within the last year. * The participant has started or changed a psychotropic prescription within the last three months. * The participant has current alcohol or other substance abuse or dependence, or has had one over the last 12 months prior to recruitment. * The participant can't reliably communicate with the investigator, or is unlikely to cope with the requirements of the experiment. * The participant is having a known or suspected pregnancy or lactation. * The participant is a sexually-active woman of childbearing age, who does not use a medically accepted form of contraception. * The motor threshold can't be found or quantified. * The PI decides that the participant should be withdrawn from the study for the safety and welfare of the participant. For example, the participant experiences adverse event which is contraindicated with the continuation in the study. * A history of intolerance to a TMS treatment. * The participant asks for withdrawal