This fMRI study evaluated the cognitive mechanisms and the cerebral substrate of decision making when evaluating the healthiness of food products with nutritional information displayed either with a Traffic Light system, a colored nutritional label, and a Guideline Daily Amount system, a numeric label.
The investigators postulated that Traffic Light label would recruit emotion processes and activation of subjacent cerebral networks. On the contrary, the nutritional information presented in a Guideline Daily Amount label, would recruit, due to its numeric format and higher complexity, supplementary cognitive processes and activation of related brain regions.
Study Type
INTERVENTIONAL
Allocation
NA
Purpose
BASIC_SCIENCE
Masking
NONE
Enrollment
35
Evaluation of cerebral areas's activation
MRI
Time frame: About two hours
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