Participants will be asked to select a hypothetical lunch from a menu that features entrees, sides, and drinks. Participants will be able to select a maximum of 1 item from each category. Following this meal selection, participants will complete a short survey about their demographics, their estimates of information about the meal and about recommended eating habits.
The presence or absence of calorie labels on the hypothetical lunch menu will be randomly assigned to participants. Participants will first be randomly assigned to either the numeric label survey or the light label survey, and then within that survey, participants will be randomly assigned to either a control (no label), an item-level label, or an item-level and meal-level label condition. Participants will select a hypothetical lunch from a menu that features entrees, sides, and drinks. Participants will be able to select a maximum of 1 item from each category. Following this meal selection, participants will complete a short survey about their demographics, their estimates of information about the meal and about recommended eating habits.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
OTHER
Masking
SINGLE
Enrollment
8,544
Information identifying the calorie content of individual items will be provided, as would be done on a restaurant menu board.
Information from the calorie content of individual items that have been selected by the participant will be dynamically aggregated and presented as a "Total Calories" label on the menu screen.
Calories ordered
Single survey presentation, measure of calories ordered collected as people select meal
Time frame: 5 minutes after presentation of information
Light category ordered
Single survey presentation, measure of what aggregated light the calories ordered would have qualified for. Collected as people select meal
Time frame: 5 minutes after presentation of information
Calories per category
Single survey presentation, measure of calories per entree, calories per side, and calories per drink selected, collected as people select meal
Time frame: 5 minutes after presentation of information
This platform is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional.