Choice Architecture and Colorectal Cancer Screening Outreach

Inclusion Criteria: * Between 50 and 74 years old * Has a primary care provider who is a University City or Valley Forge Family Medicine provider * Has had at least 2 office visits at either practice * Is due for colorectal cancer screening * Is asymptomatic for CRC * Subject's zip code is within the Philadelphia-Wilmington-Camden Metropolitan Statistical Area Exclusion Criteria: * Has had prior colonoscopy within 10 years, sigmoidoscopy within 5 years, or FOBT/FIT within twelve months of chart review (we will exclude patients who self-report any of the above procedures) * Has a history of CRC or colonic polyps * Has a history of GI cancer * Has a history of confirmed Inflammatory Bowel Disease (IBD) * has a history of colitis other than Crohns disease or ulcerative colitis) * Has a first degree relative that has been diagnosed with CRC * Has had a colectomy * Has been diagnosed with Familial Adenomatous Polyposis (FAP) * Has been diagnosed with Lynch Syndrome (i.e. HNPCC) * Has iron-deficiency anemia * Has a history of lower GI bleeding * Has metastatic (Stage IV) blood or solid tumor cancer * Has end stage renal disease * Has cirrhosis * Has heart failure * Has dementia * Has any other condition that, in the opinion of the investigator, excludes the patient from participating in this study