Tailored Messaging for CRC Screening

Inclusion Criteria: 1. University of Pennsylvania Health System (UPHS) patients with an active order for screening or surveillance colonoscopy without an existing colonoscopy appointment 2. 50-75 years of age 3. Due for CRC screening or surveillance (defined as no evidence of: colonoscopy in the past 5 years, fecal immunochemical testing in the past 12 months, flexible sigmoidoscopy or CT colonography in the past 5 years, stool DNA test or Cologuard in the last 3 years) Exclusion Criteria: 1. Age \<50 or \>75 2. Pregnant woman 3. Evidence of prior colonoscopy in the past 5 years, fecal immunochemical testing in the past 12 months, flexible sigmoidoscopy or CT colonography in the past 5 years, fecal DNA test or Cologuard in the last 3 years 4. History of colorectal cancer 5. History of inflammatory bowel disease (Crohn's disease or Ulcerative colitis) 6. History of colon surgery or resection 7. History of symptoms concerning for colorectal cancer, such as lower GI bleeding, within the past 6 months 8. Family history of a hereditary colorectal cancer syndrome, such as familial adenomatous polyposis (FAP) or hereditary non-polyposis colon cancer (HNPCC) 9. Current serious medical condition with estimated life expectancy of less than 6 months, such as incurable cancer, end-stage congestive heart failure, decompensated cirrhosis, end stage renal disease, etc. 10. Dementia 11. Does not speak English 12. No telephone number listed in electronic medical record 13. Has any other condition that, in the opinion of the investigator, excludes the patient from participating in this study