Trial on the Effect of E-cigarette Advertising on Cigarette Perceptions in Adolescents

Trustees of Dartmouth College139 enrolled

Overview

This research aims to investigate how exposure to advertising for Electronic Nicotine Delivery Systems (commonly called e-cigarettes) may lead to combustible smoking initiation in adolescents.

\[3/14/2020\]: Study recruitment temporarily halted due to the COVID-19 pandemic

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Enrollment

139

Conditions

Attentional Bias Smoking Cues Positive Perceptions About Cigarette Smoking Social Norms Smoking Susceptibility

Interventions

E-cigarette ad exposureBEHAVIORAL

Participants view a series of e-cigarette TV commercials

non e-cigarette TV commercialsOTHER

Participants view a series of non e-cigarette TV commercials

Eligibility

Sex: ALLMin age: 14 YearsMax age: 17 Years

Medical Language ↔ Plain English

Inclusion Criteria: \- Exclusion Criteria: * Exclusion criteria will include inadequate English proficiency, and diagnosis of a learning or vision disorder.

Locations (1)

Dartmouth-Hithchock Medical Center

Lebanon, New Hampshire, United States

Outcomes

Primary Outcomes

Implicit Positive Smoking Expectancies, Measured by the Implicit Association Test

Scores are measured by recording the amount of time (milliseconds) it takes to categorize smoking-related words with positive (e.g., cool) and negative (e.g., cancer) words. Faster reaction times when categorizing smoking-related words with positive words is evidence of higher positive smoking expectancies.

Time frame: within 5 minutes post intervention

Amount of Time Spent Looking at Static Smoking Cues in E-cigarette Advertisements

Eye-tracking will be used to measure the amount of time (milliseconds) spent looking at static smoking cues in screen shots taken from e-cigarette advertisements. The amount time spent looking at a smoking cue is a measure how much attention was given to the smoking cue. The longer the looking time, the greater amount of attention.

Time frame: approximately 30 minutes post intervention

Implicit Positive Vaping Expectancies, Measured by the Implicit Association Test

Scores are measured by recording the amount of time (milliseconds) it takes to categorize vaping-related words with positive (e.g., cool) and negative (e.g., cancer) words. Faster reaction times when categorizing smoking-related words with positive words is evidence of higher positive smoking expectancies.

Time frame: within 5 minutes post intervention

Data from ClinicalTrials.gov

This platform is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional.