Comparative Effectiveness of Financial Incentives and Nudges to Reduce Cellphone Use While Driving Among UBI Auto Policy Holders

University of Pennsylvania2,108 enrolled

Overview

The investigators are proposing an experiment to help a national auto insurance company test behavioral economic strategies to reduce the amount of time policy holders actively use their cell phone while driving. Interventions include financial incentives, social comparison, and nudges, and survey data will also be collected. Data collected from this internal trial will be shared with the Penn research team and analyzed

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Enrollment

2,108

Conditions

Automobile Accident

Interventions

Weekly feedbackBEHAVIORAL

Send push notification reporting user's handheld phone use while driving compared to distribution for driver cohort (age, geographic area) each week.

End of intervention period incentiveBEHAVIORAL

Notify participant about potential incentive at the end of the intervention period, but do not provide weekly feedback about performance.

Loss-framed weekly incentiveBEHAVIORAL

Send push notification reporting user's handheld phone use while driving compared to distribution for driver cohort (age, geographic area) each week. Pay participant weekly according to where they fall on the distribution each week.

Eligibility

Sex: ALLMin age: 16 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * Progressive Snapshot Users with policy activated within recruitment period * Progressive Snapshot policy holder in one of the following states and regions: MI, PA, TX, FL, TN, OR, GA, NE, OK, OH, MT, MO, NV, CT, WI, MD, KY, MN, NH, NJ, AZ, ME, LA, SC, CO, MS, IN, IA, AL, ND, UT, RI, WV, WY, IL, AR, DE, KS, SD, NM, VT, ID, and the District of Columbia * Has an email address Exclusion Criteria: * Progressive Snapshot Mobile App not updated to enable push notifications * Customer's residential address is in a state in which phone use while driving is factored into insurance rating * Customer's Snapshot Mobile App does not collect trip data with all sensors active * Customer in Snapshot program for \< 30 days or more \> 70 days

Locations (1)

University of Pennsylvania

Philadelphia, Pennsylvania, United States

Outcomes

Primary Outcomes

Seconds of active phone use per hour of driving

Percentage of driving time engaging in active handheld phone use (also measured as seconds of distracted driving/hour of driving)

Time frame: 150 days

Secondary Outcomes

Seconds of passive phone use per hour of driving

Seconds of passive handheld, non-call use per hour of driving

Time frame: 150 days

Hard breaking events per 100 miles

notifications turned off, drop out of study, app uninstall

Time frame: 150 days

Hard acceleration events per 100 miles

Time frame: 150 days

Data from ClinicalTrials.gov

This platform is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional.