Alcohol use is the second leading cause of preventable death after smoking. The Evin law was built in 1991 with the goal of reducing exposure to alcohol marketing among the youngest. But this law is currently extremely weakened, and in a press release of February 26, 2018, the French Society of Alcoology is alarmed by these developments. Studies focusing on the impact of alcohol marketing focus largely on young adolescents, and the links between exposure to marketing and the initiation of alcohol. But beyond these links, there has been little work on the impact of alcohol marketing in vulnerable subjects with regular alcohol consumption. Consumption of alcohol is one of the first causes of hospitalization in France (Paille and Reynaud, 2015), the damage is often restricted to notions of dependency risks, but they can appear as soon as consumptions of 1 US / d (Guerin and Laplanche, 2013) and they mainly concern 45-64 year olds. To our knowledge, there are no studies on the impact of alcohol marketing conducted on regular alcohol users, depending on how they use alcohol (use, or use disorders). mild, moderate or severe) in patients enrolled in primary care and specialized addiction care.
Study Type
OBSERVATIONAL
Enrollment
23
CHRU de Brest
Brest, France
Alcohol craving
Evaluation of alcohol craving, evaluated by a visual analogue scale from 0 to 100. It is in the form of a straight line of 100 mm. In one ends is indicated: absence of pain, to the other: unbearable pain. The patient places a marks between these two ends depending on the intensity of his pain at a given time. In practice, it is a small plastic strip provided, on a face of a cursor mobilized by the patient, on the other with millimeter graduations read by the caregiver.
Time frame: 1 day
Level of anxiety
Assessment of the level of anxiety felt before and after the interview evaluated by a visual analogue scale from 0 to 100
Time frame: 1 day
Perceived risks
Evaluation of perceived risks related to stimuli by individual interviews following the presentation of advertising images. It is not a scale but in interview where feelings are raised. No score.
Time frame: 1 day
Sensitivity to stimuli
Assessment of sensitivity to stimuli presented
Time frame: 1 day
Attractiveness of stimuli
Evaluation of the attractiveness of stimuli by individual interviews following the presentation of advertising images. It is not a scale but in interview where feelings are raised. No score.
Time frame: 1 day
Alcohol consumed
Evaluation of the categories of alcohol consumed
Time frame: 1 day
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