Cost and Quality in Consumer Sunscreen Preferences

Northwestern University487 enrolled

Overview

This study seeks to determine what price consumers are willing to pay for a sunscreen product containing their ideal combination of attributes or qualities. This study will assess consumer preferences for various sunscreen qualities, as well as the relative contribution of each preference to the consumer's monetary valuation of a complete sunscreen product. The hypothesis is that respondents' willingness to pay for each sunscreen attribute will vary by demographic characteristics, especially self-identified race and socioeconomic class

Study Type

OBSERVATIONAL

Enrollment

487

Conditions

Healthy

Interventions

SurveyOTHER

Participants will complete a survey online

Eligibility

Sex: ALLMin age: 18 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * Subjects age 18 years old or older. * Subjects who are capable of completing an online, English survey. Exclusion Criteria: * Subjects less than 18 years old * Subjects who have previously completed the study. * Subjects who are not able to complete an online, English survey.

Locations (1)

Northwestern University

Chicago, Illinois, United States

Outcomes

Primary Outcomes

Frequency of sunscreen preference differences between ideal and willingness to pay

The frequency at which research participants indicate ideal sunscreen preferences versus willingness to pay for such preferences will be assessed in the questionnaire. The unit of measure will be a numerical value, number of participants.

Time frame: 1 year

Data from ClinicalTrials.gov

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