Social Marketing in Prevention Actions

Centre Hospitalier Universitaire de Saint Etienne210 enrolled

Overview

Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign. The main goal is to improve attendance at our fall prevention program.

Study Type

OBSERVATIONAL

Enrollment

210

Conditions

Sedentary Behavior Aging

Interventions

Social marketing campaignOTHER

A social marketing campaign of prevention workshop sessions will be performed.

Eligibility

Sex: ALLMin age: 60 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * People living in the one of the territories of the study * People without medical contraindications to participate in moderate physical activity * People who has received information about the study and its rights to its data Exclusion Criteria: * People unable to attend workshops * People already registered for adapted physical activity * People who refused to participate to the study.

Locations (1)

Chu Saint-Etienne

Saint-Etienne, France

Outcomes

Primary Outcomes

Rate of attendance rate of participants at social marketing campaign (%)

Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.

Time frame: Years: 1

Secondary Outcomes

Rate of attendance rate of participants at fall prevention workshop sessions (%)

Comparison rate of attendance rate of participants at prevention workshop sessions (%) between interventional and control group.

Time frame: Years: 1

Life quality of participants measured by SF-36 questionnaire score

The SF-36 is a self-questionnaire to assess the quality of life and contains 36 items with minimum score 0 (bad quality life) and maximum score at 100 (good quality life).

Time frame: Years: 0, 1

Physical activity level of participants measured by IPAQ questionnaire

The International Physical Activity Questionnaire (IPAQ): short version for elderly people is a self-questionnaire to assess the Physical Activity and contains 7 items. Computation of the total score for the short form requires summation of the duration (in minutes) and frequency (days) of walking, moderate-intensity and vigorous-intensity activities.

Time frame: Years: 0, 1

Data from ClinicalTrials.gov

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