The Effect of Watching Mukbang on the Desire to Eat

Cornell University144 enrolled

Overview

The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

OTHER

Masking

SINGLE

Enrollment

144

Conditions

Mukbang

Interventions

Outcomes

Primary Outcomes

satiation

participants report their satiation level, on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satisfied.

Time frame: report the feeling right after the intervention (since participants were first randomized to watch a video when participated in the study, after the intervention, i.e., after the video means 3 minutes after participants started the study)

disgust

participants report their disgust level, on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust

desire to eat dim sum

participants report their desire to eat dim sum, on a scale from 0 to 10. 0 means not want to eat dim sum at all, 10 means very want to eat dim sum.

desire to eat fruits or vegetables

participants report their desire to eat fruits or vegetables, on a scale from 0 to 10. 0 means do not want to eat fruit or vegetable at all, 10 means very want to eat fruit or vegetable.