A Novel Approach to Reducing Adiposity Among Young Men

Inclusion Criteria: 1. self-identify as a man 2. 18-35 years old 3. BMI 25-45kg/m2 4. Live in North America Exclusion Criteria: 1. an uncontrolled medical condition that might make it unsafe to change their eating or engage in unsupervised physical activity (e.g., uncontrolled hypertension) 2. a diagnosis of Type 1 or Type 2 diabetes 3. report a heart condition, chest pain during periods of activity or rest, or loss of consciousness on the Physical Activity Readiness Questionnaire (PAR-Q), which will be administered during prescreen 4. currently enrolled in another weight loss program, taking weight loss medication or history of weight loss surgery 5. change in medication(s) within the last 3 months that could influence weight (e.g., steroids) 6. have lost \> 5% body weight within the last 3 months 7. report a history of anorexia nervosa or bulimia nervosa or any compensatory behaviors within the previous 3 months 8. report hospitalization for a psychiatric condition within the last year 9. report high alcohol intake (AUDIT score \> 16). 10. are not able to speak and read English 11. do not possess a mobile device or are unwilling to use it to receive study text messages 12. Given strict data regulations outside of North America (i.e., Europe), we will only include participants living in North America (i.e., United States, Canada).