This study will assess whether watching a documentary video about the health, environmental, and ethical consequences of eating meat and animal products reduces participants' self-reported intake of these items.
See detailed preregistration: https://osf.io/xrckh/registrations
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
OTHER
Masking
NONE
Enrollment
650
A 20-minute documentary about the health, environmental, and animal welfare consequences of eating meat and animal products
A 20-minute unrelated video (a motivational talk entitled "Listening to shame")
Maya Mathur
Palo Alto, California, United States
Total meat and animal product consumption
Self-reported meat and animal product consumption (ounces consumed over the past week)
Time frame: Consumption over the 1-week time frame spanning approximately 1 week to 2 weeks after baseline data collection
Total meat consumption
Self-reported meat consumption (ounces consumed over the past week)
Time frame: Consumption over the 1-week time frame spanning approximately 1 week to 2 weeks after baseline data collection
Total animal product consumption
Self-reported animal product consumption (ounces consumed over the past week)
Time frame: Consumption over the 1-week time frame spanning approximately 1 week to 2 weeks after baseline data collection
Consumption of each of 8 individual categories of meats and animal products
Self-reported consumption (ounces consumed over the past week)
Time frame: Consumption over the 1-week time frame spanning approximately 1 week to 2 weeks after baseline data collection
Total consumption of selected, healthy plant-based foods (ounces consumed over the past week)
Self-reported consumption (ounces consumed over the past week)
Time frame: Consumption over the 1-week time frame spanning approximately 1 week to 2 weeks after baseline data collection
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