FOODS: Food shOppers' sOcial meDia Study

Loughborough University103 enrolled

Overview

This study aims to assess the effects of a new approach to food labelling called physical activity calorie equivalent (PACE) labelling. PACE food labelling provides the public with information about how many minutes (or miles/kilometres) of physical activity (e.g. walking or running) are equivalent to the calories contained in foods.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

SINGLE

Enrollment

103

Conditions

Eating Behaviour of Discretionary Foods Cognitive Restraint of Eating Physical Activity Body Weight

Interventions

PACE plus calorie labelling informationBEHAVIORAL

The intervention group will be exposed to PACE plus calorie labelling information via Instagram and Twitter social media posts every day for 13 weeks.

Calorie-only labelling informationBEHAVIORAL

The comparator group will be exposed to calorie-only labelling information via Instagram and Twitter social media posts every day for 13 weeks.

Eligibility

Sex: ALLMin age: 18 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * ≥ 18 years old. * BMI of ≥ 18.5 kg/m2. * ≤ 3kg weight loss in previous 6 months. * Access and ability to use personal Twitter and/or Instagram account via own smartphone, computer or tablet device. * Access to the internet. * Access to a set of weighing scales. Exclusion Criteria: * Unable to read and understand English. * Experienced in the last 12 months or currently undergoing any of the following conditions or illnesses: coronary heart disease (CHD), hypertension, heart failure, stroke/transient ischaemic attack, atrial fibrillation, type 2 diabetes, chronic obstructive pulmonary disease (COPD), painful condition, dementia and cancer. * Had bariatric surgery. * Pregnant, lactating or planning to become pregnant in the next 12 months. * Parallel participation in another weight, dietary or physical activity intervention study.

Locations (1)

Loughborough University

Loughborough, Leicestershire, United Kingdom

Outcomes

Primary Outcomes

Change in eating behaviour of discretionary foods at 13 weeks

Eating behaviour of discretionary foods will be assessed by a modified version of Online Food Frequency Questionnaire (eNutri FFQ), designed to measure habitual food intake. Participants will record frequencies of discretionary food and drink items eaten during the last month (e.g. "1/week" or "1/day").

Time frame: Pre-baseline (one time point prior to randomisation) and post-intervention (one time point after week 13)

Secondary Outcomes

Cognitive restraint of eating

A modified version (R18) of the Three-Factor Eating Questionnaire (TFEQ) will be used to measure cognitive restraint.

Time frame: Pre-baseline (one time point prior to randomisation) and post-intervention (one time point after week 13)

Physical activity

Self-reported physical activity behaviour will be assessed using the 7-day International Physical Activity Questionnaire (IPAQ)

Time frame: Pre-baseline (one time point prior to randomisation) and post-intervention (one time point after week 13)

Body weight

Weight will be self-reported via participants own weighing scales. Participants will electronically send via email photograph evidence of readings of their fasted morning weight from weighing scales, following standardised instructions.

Time frame: Pre-baseline (one time point prior to randomisation), mid-intervention (week 7) and post-intervention (one time point after week 13)

Data from ClinicalTrials.gov

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