This is a 3-arm randomized trial aimed at increasing rates of participation in colorectal cancer (CRC) screening by outreach to patients' homes using choice architecture informed by behavioral science principles.
The investigators will evaluate the effectiveness of mailed outreach with choice between colonoscopy and FIT, and FIT alone, as compared to colonoscopy alone in increasing CRC screening rates.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
DOUBLE
Enrollment
800
Mailed letter asking participants to complete CRC screening by colonoscopy
Mailed letter and FIT test asking participants to complete CRC screening by their choice of either colonoscopy or mailed FIT
Mailed letter and FIT test asking participants to complete CRC screening by mailed FIT
Community Health and Dental Care
Pottstown, Pennsylvania, United States
Colorectal Cancer Screening Completion
Screening completion rate in arm 2 (Choice) to arm 1 (Colonoscopy only) and arm 3 (FIT only) separately.
Time frame: 6 months from initial outreach
Choice of Colorectal Cancer Screening Test
The proportion of patients choosing either FIT or Colonoscopy in study arm 2 (Choice)
Time frame: 6 months from initial outreach
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