The Cluster Randomized Controlled Trial (cRCT) portion of the study will focus on evaluating the use of information, marketing, and incentives to shape student travel behavior to campus through the three channels identified in Ajzen's (1991) framework.
The investigators will evaluate whether a package of information, marketing, and incentives shifts student travel behavior to campus over one year, and in turn if these shifts in travel behavior result in improved academic performance. Specific objectives of the cRCT include evaluating whether the intervention results in relatively: 1. Greater utilization of travel modes alternative to single-occupant vehicle travel (transit, biking, walking, bike-sharing, electric scooters, and carpooling) 2. Lower rates of car ownership 3. Superior college performance--higher grade point averages (GPAs) 4. More credit hours completed 5. Higher retention rates
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
BASIC_SCIENCE
Masking
NONE
Enrollment
450
Florida Atlantic University
Boca Raton, Florida, United States
The rate of students using alternative modes increases.
Percentage of trips taken to campus by alternative modes. Will students in the intervention group, subject to information and marketing incentives as delivered through a MaaS app, be more likely to use alternative modes to reach campus?
Time frame: one academic year
Number of students who make more frequent use of alternative modes to campus are associated with increased grade point averages.
Number of students who make more frequent use of alternative modes to campus or who do not own vehicles
Time frame: one academic year
Number of students who make more frequent use of alternative modes to campus are associated with increases in credit hours earned.
Number of students who make more frequent use of alternative modes to campus or students who do not own vehicles
Time frame: one academic year
The rate of students who own vehicles should decrease.
Student car ownership--Will students in the intervention group, subject to information and marketing incentives as delivered through a MaaS app, reduce their level of car reliance?
Time frame: one academic year
Number of students who make more frequent use of alternative modes to campus are associated with increases in retention.
Number of students who make more frequent use of alternative modes to campus or who do not own vehicles
Time frame: one academic year
Number of students who make more frequent use of alternative modes to campus are associated with increases in degree completion.
Number of studentswho make more frequent use of alternative modes to campus or students or do not own vehicles
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Time frame: one academic year