The specific aims of this proposal are to 1) develop the components of a behavioral economics strategy (i.e., healthy bundle defaults) to influence diet behaviors; 2) characterize the online grocery shopping behaviors and attitudes of low-income adults nationally; and 3) examine the extent to which "healthy bundles defaults" and other behavioral economic strategies increase fruit and vegetable purchases among low-income adults in an online randomized controlled experiment.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Enrollment
7,710
Participants will click a link and simulate a shopping experience by selecting a week's worth of Supplemental Nutrition Assistance Program (SNAP)-eligible groceries for their household in a web-based supermarket platform
NYU Langone Health
New York, New York, United States
Real Dollars Spent on Fruit and Vegetables Per Basket
"Fruits and vegetables" are defined as frozen, fresh, and canned fruits and vegetables without added sugars, fats, oils, or salt.
Time frame: Day 1
Real Dollars Spent on Eligible Fruits Only
"Eligible Fruits" are defined as fruit items identified as discounted in the online store.
Time frame: Day 1
Real Dollars Spent on Eligible Vegetables Only
"Eligible Vegetables" are defined as vegetable items identified as discounted in the online store.
Time frame: Day 1
Real Dollars Spent on Eligible Fresh Fruits and Vegetables
"Eligible Fresh Fruits and Vegetables" are defined as fresh, not frozen or canned, fruit and vegetables items identified as discounted in the online store.
Time frame: Day 1
Real Dollars Spent on Eligible Frozen Fruits and Vegetables
"Eligible Frozen Fruits and Vegetables" are defined as frozen fruit and vegetables items identified as discounted in the online store.
Time frame: Day 1
Real Dollars Spent on Eligible Canned Fruits and Vegetables
"Eligible Canned Fruits and Vegetables" are defined as canned fruit and vegetables items identified as discounted in the online store.
Time frame: Day 1
Total Calories From Fruits and Vegetables Per Basket
"Fruits and vegetables" are defined as frozen, fresh, and canned fruits and vegetables without added sugars, fats, oils, or salt.
This platform is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional.
Time frame: Day 1
Number of Participants Who Purchased Fruits and/or Vegetables
Participants who purchased fruits and/or vegetables during their online shopping trip.
Time frame: Day 1
Number of Participants Who Kept Healthy Bundle Default Shopping Cart Items in Basket at Purchase
"Healthy Bundle Default Shopping Cart Items" are defined as items placed automatically in participants' carts at the beginning of the shopping exercise. Assessed among participants in the Bundles (Arm 3) and Bundles + Discount (Arm 4) arms only.
Time frame: Day 1