Mixed Presentation on Social Media

University of Pennsylvania828 enrolled

Overview

This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

BASIC_SCIENCE

Masking

SINGLE

Enrollment

828

Conditions

Tobacco Use Tobacco Dependence

Interventions

Mixed-Presentation of ContentBEHAVIORAL

Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

Eligibility

Sex: ALLMin age: 18 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * Must be a current or former smoker Exclusion Criteria: \-

Locations (1)

Annenberg School for Communication

Philadelphia, Pennsylvania, United States

Outcomes

Primary Outcomes

Recall of precise information

Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.

Time frame: During experiment

Recall of general information

Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.

Time frame: During experiment

Recall of source category

Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site.

Time frame: During experiment

Recall of precise source

Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.

Time frame: During experiment

Secondary Outcomes

Attention paid during use of the site (self-report)

A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure.

Time frame: During experiment

Attention paid during use of the site (behavioral)

Time spent consuming relevant posts on the social media site between conditions.

Time frame: During experiment

Attitude towards smoking cessation

Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item.

Data from ClinicalTrials.gov

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