Impact of Nicotine Messaging on Beliefs and Behavior

Inclusion Criteria: * Self-report smoking at least 5 non-menthol, filtered cigarettes per day for at least the last 12 months. * Not currently undergoing smoking cessation treatment or planning to quit over the duration of the study (\~6 weeks). * Plan to live in the area for the duration of the study. * Capable of giving written informed consent, which includes compliance with the requirements and restrictions listed in the combined consent and HIPAA form. * Able to communicate fluently in English (i.e., speaking, writing, and reading). Exclusion Criteria: * Smoke menthol cigarettes greater than 20% of the time. * Smoke cigarettes of non-standard circumference (e.g., wides, slim, capri, etc.) * Use of any nicotine containing products other than cigarettes. Participants reporting isolated use of other nicotine containing products less than 5 times per month are eligible to participate. * Attempt to quit smoking over the duration of the study period. * Provide a Carbon Monoxide (CO) reading less than 5 parts per million (ppm) at Session 1 (D0). * History of substance abuse (other than nicotine) in the past 12 months and/or currently receiving medical treatment for substance abuse. Attendance at alcoholics anonymous or narcotics anonymous meetings will not be considered medical treatment for the purposes of this protocol. * Current alcohol consumption that exceeds 25 standard drinks/week. * Women, including all individuals assigned as "female" at birth, who are pregnant, breast feeding, or planning a pregnancy over the duration of the study period. * Any impairment including, but not limited to, visual, physical, and/or neurological impairments preventing the proper completion of the study procedures. Notable impairments will be evaluated on a case-by-case basis by the Principal Investigator and/or the Study Physician. * Color blindness. * Serious or unstable medical condition. Applicable conditions will be evaluated on a case-by-case basis by the Principal Investigator and/or the Study Physician. * Lifetime history of schizophrenia, psychosis, and/or bipolar disorder. * Current diagnosis of active major depression. Participants who maintain a diagnosis of major depression who have not experienced any major depressive episodes in the past 6 months and are stable on antidepressant medication(s) are eligible to participate. Additional, general reasons for exclusion include: * Past, current, anticipated, or pending enrollment in another research program over the study period that could potentially impact subject safety, study data, and/or the study design as determined by the Principal Investigator and/or Study Physician. * Any circumstance, medical condition, illness, disorder, adverse event (AE), or concomitant medication that could compromise participant safety or significantly impact study performance as determined by the Principal Investigator and/or Study Physician. Participants may be withdrawn for any of the aforementioned reasons at any point throughout the study. * Significant non-compliance with protocol and/or study design as determined by the Principal Investigator and/or Study Physician. Participants may be withdrawn at any point throughout the study.