This project aims to evaluate different approaches to increase colorectal cancer screening among primary care patients at Penn Medicine through a centralized screening outreach program. In a pragmatic trial, we will evaluate different approaches to increase response rate to mailed fecal immunochemical test (FIT) kits among eligible patients, including differentiated packaging, sending text reminders, and personalized reminders.
While colonoscopy procedures are recommended by guidelines for early detection of colorectal cancer, colonoscopy access remains limited due to delays in screening due to the pandemic and capacity issues. In this project, we will evaluate different ways of reaching out to eligible patients to encourage them to participate in colorectal cancer screening using fecal immunochemical testing (FIT). In a mailed FIT outreach campaign, we will compare user friendly packaging, text messaging, and personalized reminders to standard outreach with the goal of increasing colorectal cancer screening uptake.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
DOUBLE
Enrollment
5,460
Patients will receive mailed FIT kits in a box with differentiated packaging
Patients will receive mailed FIT in a standard mailing envelope
Patients will receive a series of up to 3 texts explaining the importance of colon cancer screening and prompts to complete the mailed FIT.
Penn Medicine
Philadelphia, Pennsylvania, United States
FIT Completion
Percent of patients who complete FIT
Time frame: 4 months
FIT Completion
Percent of patients who complete FIT
Time frame: 6 months
Colorectal Cancer (CRC) Screening Completion (Any)
Percent of patients who complete any CRC screening
Time frame: 6 months
FIT Positive Follow-up Scheduling
Percent of patients with FIT+ results that schedule a colonoscopy
Time frame: 6 months
FIT Positive Follow-up Completion
Percent of patients with FIT+ results that complete a diagnostic colonoscopy
Time frame: 6 months
This platform is for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional.
Patients will not receive text messaging explaining the importance of colon cancer screening or prompts to complete the mailed FIT.
Patients will receive a mailed letter reminder to complete their FIT kit if not resulted by 1 month from initial outreach.
Patients will not receive any mailed letter reminder to complete their FIT kit.