Influence of Social Media Ads on Food Choice

NYU Langone Health1,252 enrolled

Overview

This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.

This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

DOUBLE

Enrollment

1,252

Conditions

Food Choices

Interventions

Racially Congruent AdsBEHAVIORAL

Facebook food ads that are racially congruent.

Racially Incongruent AdsBEHAVIORAL

Facebook food ads that are racially incongruent.

Eligibility

Sex: ALLMin age: 13 YearsMax age: 17 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * adolescent (13-17 years of age) * who identifies as only non-Latino White or only Black/African American * who logs into Facebook once daily * who can read and speak English Exclusion Criteria: * participants who do not meet all criteria described above.

Locations (1)

NYU Langone Health

New York, New York, United States

Outcomes

Primary Outcomes

Number of Calories Purchased

Time frame: 15 minutes

Secondary Outcomes

Attitude Toward Ad

Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.

Time frame: 15 minutes

Time Spent Viewing Ad

Time spend viewing ad.

Time frame: 15 minutes

Data from ClinicalTrials.gov

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