The purpose of the study is to evaluate how limiting the nicotine content in regular cigarettes affects choices for regular cigarette and e-cigarette products. Eligible participants will be of legal age to purchase tobacco products and regularly use both e-cigarettes and regular cigarettes.
Participants in this study will undergo an in-person screening session where the study will be explained in detail and participants will answer questions and provide a breath sample. During the screening session, participants will also be asked to complete surveys. Eligible participants will then complete the training procedures during which they will select an e-cigarette device to use for future preference sessions. During the 4 preference sessions, participants will sample puffs from an e-cigarette and regular cigarette and answer questions about their experience with each. They will also complete a task during which they can choose to earn puffs from the e-cigarette or regular cigarette, or choose to not take any puffs. The 4 sessions will be the same except that a different combination of e-cigarette and regular cigarette is used at each session.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
OTHER
Masking
NONE
Enrollment
7
Investigational combusted cigarettes with very low nicotine content
Investigational combusted cigarettes with normal nicotine content
E-cigarette provided by study
Duke University Medical Center
Durham, North Carolina, United States
Number of choices for CC during preference task
Participants will complete a preference task during which they will choose to take puffs from the session EC, the session CC, or to abstain from taking any puffs. A total of 10 trials will be completed. The number of choices for CC will be compared across the preference sessions.
Time frame: during preference session, approximately 2 hours
Number of choices for EC during preference task
Participants will complete a preference task. The number of choices for EC will be compared across the preference sessions.
Time frame: during preference session, approximately 2 hours
Number of choices to abstain during preference task
Participants will complete a preference task. The number of choices to abstain from any puffs will be compared across the preference sessions.
Time frame: during preference session, approximately 2 hours
Cigarette Evaluation Scale
subjective reactions (e.g., satisfaction, dizziness) to CC product as well as how much a measure of how much they would pay for a day's worth of the product. Scale is administered on a 0-100 scale where 0 is "not at all" and 100 is "extremely"
Time frame: during preference session, approximately 2 hours
Perceived health risk
Participants will rate on a scale from 1 (very low risk) to 7 (very high risk) their perceived risk of developing a variety of health conditions (e.g., lung cancer, heart disease, stroke) as a result of using each product.
Time frame: during preference session, approximately 2 hours
Craving
craving rating on a scale from 1-10 \[no urge to extremely strong urge\] for CC and EC after product exposure relative to baseline value
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Time frame: during preference session, approximately 2 hours
Product Valuation
Participants will be asked how many days per month would they use the CC product they just sampled at a variety of price increments
Time frame: during preference session, approximately 2 hours
CO boost
Breath carbon monoxide (CO) value after product exposure during the preference task relative to baseline value
Time frame: during preference session, approximately 2 hours
Cross Price Elasticity
the change in demand for the session CC in response to a change in price of the session EC
Time frame: during preference session, approximately 2 hours