Precision Nudging Drives Wellness Visit Attendance at Scale

Lirio30,068 enrolled

Overview

The purpose of the present randomized controlled trial is to explore the effectiveness of a 12-month well woman digital health intervention leveraging Precision Nudging - the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time - in promoting behavior change. Specifically, it is hypothesized that scaling behavioral science through reinforcement learning will be more effective at motivating participants to engage with well woman messages and to schedule and to attend a well woman visit compared to a standard of care message.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

OTHER

Masking

TRIPLE

Enrollment

30,068

Conditions

Women's Health Annual Visit Well Visit Health Behavior Prevention

Interventions

Precision nudgingOTHER

Precision nudging (i.e., the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time)

Standard of careOTHER

Standard of care communication (e.g., personalized letters and patient portal notices)

Eligibility

Sex: FEMALEMin age: 21 YearsMax age: 65 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * Patient of health care system. * Visit with OBGYN office in the last 36 months. * OBGYN office provider is a Women's Wellness group approved provider. Exclusion Criteria: * Completed a women's wellness within the last 366 days. * Upcoming women's wellness appointment. * Had a childbirth episode (e.g., C-section vaginal delivery, or other event, including stillbirth) within the last 3 months or has a pregnancy due date in the future. * Unsubscribed.

Locations (1)

Rochester Regional Health

New York, New York, United States

Outcomes

Primary Outcomes

Proportion of participants who attended a well woman visit

Time frame: 3 months

Proportion of participants who attended a well woman visit

Time frame: 6 months

Proportion of participants who attended a well woman visit

Time frame: 9 months

Proportion of participants who attended a well woman visit

Time frame: 12 months

Proportion of participants who scheduled a well woman visit

Time frame: 3 months

Proportion of participants who scheduled a well woman visit

Time frame: 6 months

Proportion of participants who scheduled a well woman visit

Time frame: 9 months

Proportion of participants who scheduled a well woman visit

Time frame: 12 months

Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

Time frame: 3 months

Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

Time frame: 6 months

Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

Time frame: 9 months

Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule)

Time frame: 12 months

Secondary Outcomes

Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

Time frame: 3 months

Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

Time frame: 6 months

Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

Time frame: 9 months

Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s)

Time frame: 12 months

Data from ClinicalTrials.gov

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