This study aims to examine whether the online suicide prevention campaign for men could increase openness about emotions and help-seeking behavior, and decrease hopelessness and adherence to traditional gender norms concerning self-reliance among men. The effectiveness of the campaign will be evaluated in adult men using a pre-post questionnaire study design.
Study Type
INTERVENTIONAL
Allocation
NA
Purpose
PREVENTION
Masking
NONE
Enrollment
205
The online prevention campaign consists of two campaign videos, a website with information about suicide prevention and mental health tailored to men, and testimonials of men who struggled with their mental health.
Flemish Centre of Expertise in Suicide Prevention, Ghent University
Ghent, Belgium
Change in self-reliance: self-reliance factor of the Conformity to Masculine Norms Inventory (CMNI)
The CMNI is a 22 item scale to measure adherence to traditional Western masculine norms and values across 11 domains. The self-reliance scale consists of 5 items measured on a 4-point Likert scale (1= strongly disagree to 4= strongly agree).
Time frame: Change from Baseline (before intervention) to post-test (after three days of access to the campaign)
Change in Help-seeking behaviour: General Help-Seeking Questionnaire (GHSQ)
The GHSQ measures two aspects of help-seeking, namely when facing personal or emotional problems and when facing suicidal ideation. For each aspect participants indicate how likely (1= extremely unlikely, 7= extremely likely) it is that they would seek help from different kind of sources (10 types).
Time frame: Change from Baseline (before intervention) to post-test (after three days of access to the campaign)
Change in Openness about emotions: scales "Communication and Expression of Emotions" and "Normative Restrictions of Affectivity" of the Dimensions of Openness to Emotions (DOE)
The Dimensions of Openness to Emotions is a 36 item questionnaire measuring emotional openness. The "Communication and Expression of Emotions" and "Normative Restrictions of Affectivity" consist of, respectively, 7 and 5 items to be scored on a 5-point Likert scale (0=not at all, 4= completely)
Time frame: Change from Baseline (before intervention) to post-test (after three days of access to the campaign)
Change in Hopelessness: Beck Hopelessness Scale (BHS), 4-item version
A 4-item self-report questionnaire to measure hopelessness in adolescents and adults. Each item is rated as 'true' (score = 1) or 'false' (score = 0) for them over the past week, resulting in a total score ranging from 0 to 4, with higher scores indicating higher levels of hopelessness.
Time frame: Change from Baseline (before intervention) to post-test (after three days of access to the campaign)
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