The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to: 1. Reduce stigma and self-stigma related to depression, and 2. Increase treatment-seeking intentions.
Intervention videos will each be self-recorded videos (of \~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl. The investigators intend to assign \~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos. Outcomes will include: 1. Primary outcome: engagement (a composite of likes, shares, comments, and views) 2. Secondary outcome: clicks on a designated link at the end of the video ad.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
SINGLE
Enrollment
1,235
\~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery
\~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery - and including explicit reference to the role of anti-Black racism as a contributing factor
\~90-second selfie video of an adolescent discussing everyday activities and interests, with no reference to depression or racism.
Yale Child Center
New Haven, Connecticut, United States
Yale Child Study Center
New Haven, Connecticut, United States
Engagement composite
A sum of views, likes, shares, and comments on Instagram. The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.
Time frame: Day 1: within 10 minutes of viewing the ad
Clicks on designated link
The number of clicks on a designated link at the end of the video ad. Clicks are an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add.
Time frame: Day 1: within 10 minutes of viewing the ad
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