The project aims to evaluate four different versions and modalities of interventions encouraging mammogram screening among all eligible women due or overdue for screening. The evaluation will compare among the following forms of outreach to help determine whether (a) live calls are more effective at increasing mammogram screening than other forms of outreach and (b) each form of outreach is more effective than no outreach: (1) a postcard, (2) a letter, (3) an auto-dialer phone message, and (4) a live call from a care gaps team. The interventions will be rolled out over many months, allowing for comparisons of effectiveness against those who have not yet been contacted.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
SCREENING
Masking
NONE
Enrollment
14,386
Postcard with phone number to call for help scheduling a mammogram.
Letter with phone number to call for help scheduling a mammogram.
Auto-dialer with option to press button for help scheduling a mammogram.
Geisinger
Danville, Pennsylvania, United States
Mammogram completed
Record of completed mammogram (yes/no), for comparing postcards, letters, and auto-dialer messages with live calls
Time frame: In the 180 days following the patient's intervention send date
Mammogram completed
Record of completed mammogram (yes/no), for comparing postcards, letters, auto-dialer messages, and live calls with controls
Time frame: In the 120 days following the patient's intervention send date
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Live call offering help scheduling a mammogram.