The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment

RAND433 enrolled

Overview

The overall aim of this research is to experimentally evaluate the extent to which partially standardizing the color of tobacco packaging influences tobacco use intentions among young adults who have varying levels of tobacco use experience.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

DOUBLE

Enrollment

433

Conditions

Smoking, Cigarette

Interventions

Package standardizationBEHAVIORAL

Conditions vary in terms of amount of cigarette packages that are subject to standardization

Eligibility

Sex: ALLMin age: 21 YearsMax age: 34 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * Ages 21-34 * Past month cigarette smoker Exclusion Criteria: * None.

Locations (1)

RAND Corporation

Pittsburgh, Pennsylvania, United States

Outcomes

Primary Outcomes

Quit Smoking Motivation

Motivation to quit smoking as assessed by the Motivation to Stop Scale (MTSS; Kotz et al., 2013; Drug and Alcohol Dependence) participants endorsing one of 7 items: 1. = I don't want to stop smoking. 2. = I think I should stop smoking but don't really want to. 3. = I want to stop smoking but haven't thought about when. 4. = I REALLY want to stop smoking but I don't know when I will. 5. = I want to stop smoking and hope to soon. 6. = I REALLY want to stop smoking and intend to in the next 3 months. 7. = I REALLY want to stop smoking and intend to in the next month.

Time frame: Immediately after shopping in the RAND StoreLab

Data from ClinicalTrials.gov

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