The specific aims of this proposal are to 1) develop online food retail nudges to discourage sugary drink purchases and promote healthier substitutes; 2) examine the impact of online store nudges on purchases of sugary drinks in an online randomized controlled experiment with low-income parents, including Supplemental Nutrition Assistance Program (SNAP) and Women, Infants, and Children (WIC)-participating parents, of children age 1-5 years; and 3) disseminate findings to retailers, including those participating in the SNAP Online Purchasing Pilot.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
NONE
Enrollment
2,241
While shopping in the web-based supermarket, participants assigned to the "nudge" arm will see retail nudges to discourage sugary drink purchases and promote healthier substitutes.
NYU Langone Health
New York, New York, United States
Total Calories of Sugary Drinks Purchased during Shopping Activity
Time frame: Day 1 (Approximately 30 minutes)
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