AdapTive Personalized Dietitian coacHing, Messaging and pRoduce prescrIption to improVE Healthy Dietary Behaviors

Inclusion Criteria: 1. 18 years or older 2. Self-identify as Black/African American 3. Have diagnosed hypertension stages 1 (130-139/80-89 mm Hg) OR 2 (\>140/90 mm Hg), determined via self-report and/or Electronic Medical Records (EMR) 4. Live in census tracts identified by Montgomery County Department of Planning as HFPA: 1. Healthy Food Availability Index score is low (0-9.5), 2. Median household income ≤185% of Federal Poverty Level 3. \>30% households have no vehicle, Distance to supermarket \>1/4 mile. 5. Participants must have refrigeration, food appliances (microwave, stove), 6. Cell phone to receive messages Exclusion Criteria: 1. Age \<18 years 2. Type 1 or Type 2 Diabetes defined as a hemoglobin A1c ≥6.5% or diabetes treatment 3. Diagnosis of end-stage renal disease (ESRD) 4. Condition which interferes with outcome measurement (e.g., dialysis) 5. Serious medical condition which either limits life expectancy or requires active management (e.g. cancer) 6. Significant food allergies, preferences, intolerances, or dietary requirements that would interfere with diet adherence 7. Patients with cognitive impairment or other condition preventing their participation in the intervention 8. Current participation in a care management program related to health conditions (e.g., weight reduction, smoking cessation) 9. Current participation in another clinical trial that could interfere with the study protocol 10. Those planning to move out of the geographic area in 12 months 11. Unwillingness to provide informed consent 12. Other conditions or situations at the discretion of the Investigative team