Message Framing and Policy Support for Front-of-package Labeling

University of North Carolina, Chapel Hill4,107 enrolled

Overview

This study aims to assess whether different message framing about front-of-package labeling policies elicits more policy support than the control (no framing) among Latino and limited English proficiency populations. The study also seeks to identify which message framing elicits the most policy support.

Participants will complete a between-subjects online randomized experiment. Participants will be randomized to 1 of 4 arms: 1) No framing (control), 2) Information framing, 3) Healthier choices framing, and 4) Industry framing. In each arm, participants will view 1 message developed for their randomly assigned arm and indicate their policy support.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

PREVENTION

Masking

NONE

Enrollment

4,107

Conditions

Diet, Healthy

Interventions

Exposure to information framing messageBEHAVIORAL

The information framing message presents the objective of the front-of-package labeling policy as providing nutritional information.

Exposure to healthier choices framing messageBEHAVIORAL

The healthier choices framing message presents the objective of the front-of-package labeling policy as encouraging consumers to make healthier choices.

Exposure to industry framing messageBEHAVIORAL

The industry framing message presents the objective of the front-of-package labeling policy as encouraging the food industry to make healthier products.

Eligibility

Sex: ALLMin age: 18 YearsMax age: 55 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * Identifying as Latino or Hispanic * Ages 18-55 years old * Residing in the United States Exclusion Criteria: * Not identifying as Latino or Hispanic * Less than 18 or greater than 55 years old * Not residing in the United States

Locations (1)

The University of North Carolina at Chapel Hill's Gillings School of Global Public Health

Chapel Hill, North Carolina, United States

Outcomes

Primary Outcomes

Support for the front-of-package labeling policy, proportion

Policy support will be assessed with 1 item: "How much would you support or oppose this policy?" This item will be measured on a 4-point scale ranging from (1) "Strongly oppose this policy" to (4) "Strongly support this policy", where higher scores indicate higher support for the front-of-package labeling policy. The final outcome will be dichotomized so that 0=Oppose this policy and 1=Support this policy.

Time frame: During exposure to intervention (i.e., message about policy), assessed during one-time online 10-minute survey.

Data from ClinicalTrials.gov

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