The purpose of the study is to see if a program of text messages that support and promote breastfeeding for expecting and delivered African-American/Black women (called TEAM2BF), as compared to a national maternal health texting program (called Bright By Text), can result in more women being able to breastfeed their infant. Because breastfeeding is healthy for mothers and babies, and because fewer African-American/Black women decide to breastfeed and continue breastfeeding than many other racial and ethnic groups, researchers like us are trying to figure out ways to be supportive to African-American/Black mothers who might be interested in breastfeeding. The investigators will enroll up to 80 mothers and their infants at UHCMC.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
OTHER
Masking
NONE
Enrollment
83
Team2BF includes 3-4 breastfeeding-supportive messages per time interval, sent weekly from 28 weeks gestation through delivery, daily through 2 weeks postpartum, weekly from 2 to 10 weeks, and then monthly to one year. Other maternal health topics are not addressed.
Bright By Text sends 2-4 messages per week from the first trimester through and beyond one year postpartum about a wide range of maternal and child health topics as outlined on their website; 8 messages are specifically about breastfeeding.
Ahuja Rainbow Center for Women and Children
Cleveland, Ohio, United States
Number of Participants Who do Not Opt Out of Receipt of Text Messages
Time frame: Up to 6 months postpartum
Number of Participants Who Said Texts Were Helpful as Measured by Questionnaire
Participants were asked if texts were helpful- yes or no. Reported on number of participants who said yes.
Time frame: Up to 6 months postpartum
Number of Participants Who Would Refer a Friend/Family to the Texting Program
This will be a yes/no answer
Time frame: Up to 6 months postpartum
Number of Participants Who Are Exclusively Breastfeeding at 2 Months Postpartum as Measured by Participant Report/Chart Review
Time frame: Up to 2 months postpartum
Change in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review
Time frame: 1 month, 3 months, 6 months postpartum
Change in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review
Time frame: 1 month, 2 months, 3 months, 6 months postpartum
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