Testing a Novel Instagram Intervention for Heavy Alcohol Use

Change in Frequency of Protective Behavioral Strategy Use Using the Protective Drinking Practices Scale

The investigators will analyze the difference in frequency of recent protective behavioral strategy use using the Protective Drinking Practices Scale (minimum score = 20, maximum score = 120, and higher scores indicate a better outcome).

Time frame: Given pre-intervention and at 10-week follow-up

Change in the Amount of Recent Alcohol Consequences Using the Brief Young Adult Consequences Scale

The investigators will analyze the difference in amount of consequences related to alcohol use using the Brief Young Adult Consequences Scale (minimum score = 0, maximum score = 24, and higher scores indicate a worse outcome).

Time frame: Given pre-intervention and at 10-week follow-up

Change in Frequency of Mindfulness Practice Use Using the Mindfulness Awareness Scale

The investigators will analyze the difference in frequency of use of mindfulness practices using the Mindfulness Awareness Scale (minimum score = 15, maximum score = 90, and higher scores indicate a better outcome).

Time frame: Given pre-intervention and at 10-week follow-up

Change in Readiness to Change Drinking Behavior Using the Readiness to Change Questionnaire

The investigators will analyze the difference in reported readiness to change drinking behavior using the Readiness to Change Questionnaire (minimum score = 12, maximum score = 84, and higher scores indicate a better outcome).

Time frame: Given pre-intervention and at 10-week follow-up

Participant Subjective Reactions Using Likert Scales

The investigators will ask participants to rate the intervention content on acceptability dimensions created specifically for this study (i.e., relevance, empathy, interest, helpfulness, respectfulness, personalization). On a given domain, minimum score = 1, maximum score = 5, and higher scores indicate better outcomes.

Time frame: Given at 10-week follow-up

Participant Subjective Reactions Using Simple Yes/No Questions

The investigators will ask participants to rate how the intervention has qualitatively impacted them using simple yes/no questions (i.e., if they remember seeing certain posts, if the posts made them think about their drinking, affected their sense of community, etc.).

Time frame: Given at 10-week follow-up