Oral Nicotine Pouch Marketing Features Influence on Perceptions

N/ACompletedNCT06605924

Johns Hopkins Bloomberg School of Public Health5,133 enrolled

Overview

This study tests the effects of three oral nicotine marketing features on product perceptions.

Study Type

INTERVENTIONAL

Allocation

RANDOMIZED

Purpose

OTHER

Masking

NONE

Enrollment

5,133

Conditions

Tobacco Use

Interventions

Tobacco-freeOTHER

Ad contains baseline language + language that product is tobacco-free

DiscreteOTHER

Ad contains baseline language + language that product is discrete

ConvenientOTHER

Ad contains baseline language + language that product is convenient

Eligibility

Sex: ALLMin age: 13 YearsMax age: 120 YearsHealthy volunteers:

Medical Language ↔ Plain English

Inclusion Criteria: * Live in the US * For youth age \<21: Never used any nicotine pouch * For adults: Smoked greater than or equal to 100 cigarettes in during lifetime * For adults: Currently smoke some or all days * For adults: No regular use of oral nicotine pouches * For adults: No past 30-day pouch use Exclusion Criteria: * Do not live in the US * For youth age \<21: Ever used nicotine pouches * For youth age \<21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product * For adults: Smoked \<100 cigarettes in life * For adults: Does not currently smoke some or all days * For adults: Regular use of oral nicotine pouches * For adults: Past 30-day pouch use

Locations (1)

2213 McElderry St.

Baltimore, Maryland, United States

Outcomes

Primary Outcomes

Absolute perceived harm

How harmful participant perceives the product to be. Participants will answer a survey item, How harmful do you think this product is to your health; with response options ranging from 0-Not at all harmful to 4-Extremely harmful.

Time frame: Immediately after viewing ad

Relative perceived harm

How harmful participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item, Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco; alcohol; cannabis\], how harmful do you think the advertised product is? with response options ranging from 0-a lot less harmful to 4-a lot more harmful.

Time frame: Immediately after viewing ad

Absolute perceived addictiveness

How addictive participant perceives the product to be. Participants will answer a survey item, How addictive do you think this product is; with response options ranging from 0-not at all addictive to 4-extremely addictive.

Time frame: Immediately after viewing ad

Relative perceived addictiveness

How addictive participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item; Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco products; alcohol; cannabis\], how addictive do you think the advertised product is; with response options ranging from 0-a lot less addictive to 4-a lot more addictive.

Time frame: Immediately after viewing ad

Product appeal

How appealing participant perceives the product to be. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am curious about the product in the ad;, with response options from 0-strongly disagree to 4-strongly agree.

Data from ClinicalTrials.gov

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Secondary Outcomes

Perceived ability to satisfy nicotine cravings

Perceived ability of the product to satisfy one's nicotine carvings. Participants will answer a survey item to indicate how much they agree or disagree with the statement; The product in the ad would satisfy nicotine cravings, with response options from 0-strongly disagree to 4-strongly agree.

Time frame: Immediately after viewing ad

Perceived ability to help one quit smoking

Perceived ability of the product to help one quit smoking cigarettes. Participants will answer a survey item to indicate how much they agree or disagree with the statement;The product in the ad would help with quitting smoking;, with response options from 0-strongly disagree to 4-strongly agree.

Time frame: Immediately after viewing ad