This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.
Study Type
INTERVENTIONAL
Allocation
RANDOMIZED
Purpose
PREVENTION
Masking
DOUBLE
Enrollment
1,300
Food ads that feature Black individuals
Food ads that feature White individuals.
Food ads that have many "likes"
NYU Langone Health
New York, New York, United States
RECRUITINGNumber of Calories Purchased
Total number of calories selected in the hypothetical snack choice pairings.
Time frame: Day 0 (approximately 5 minutes)
Attitudes towards Ads
Attitudes are reported on a Likert scale of 1 to 100; higher scores indicate more positive attitudes toward the advertisements.
Time frame: Day 0 (approximately 5 minutes)
Engagement with Ads
Participants indicate in which ways, if any, they would engage with each ad by answering the following question: "How you would respond if you saw this ad on social media"? \[Select all that apply: "Like" \[heart icon and other emojis\], comment, tag a friend, direct message a friend, re-post, none of the above\]). The outcome is measured as the number of participants who indicate they would engage with ads.
Time frame: Day 0 (approximately 5 minutes)
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Food ads that have few "likes"